Morel’s Ultimo 12 Wins the Best Sound Quality Subwoofer of 2008
Voted by INCAR Entertainment Magazine Australia

Ness-Ziona, Israel; March 10, 2008 — Morel, a worldwide leader in car audio speaker components and systems since 1975, announced that the Ultimo 12 Subwoofer won the 2008 Australian INCAR AWARDS as the sound quality subwoofer of the year.

Since its release in the summer of 2007, the Ultimo 12 (along with the Ultimo 10, released in the autumn of 2007), has been a great success, resulting in an extraordinary string of competition victories and glowing reviews.

The conclusion of Eric Fitzgerald’s review of the Ultimo in Car Audio & Entertainment’s latest issue was: “To sum it up Morel has an ace in the hole with the Ultimo. Enthusiasts no longer have to choose between sound quality and SPL when selecting a subwoofer – the Ultimo excels highly at both.”

In October 2007, Morel received two SEMA Global Media Awards for the Ultimo Subwoofer and now the Ultimo was awarded another grand award. “We are very proud to have the Ultimo 12 chosen as the best sound quality subwoofer of the year 2008.” Says Morel’s Founder and President, Mr. Meir Mordechai.

From the INCAR Magazine Awards section: “The Ultimo is a design not seen before in car audio. Everything, from its carbon composite cone (with 5mm sunken strengthening ridge), to its massive 5.1 inch voice coil, is the ultimate in SQ subwoofer design… When powered via a serious amplifier (the voice coil is rated at 1000 watts continuous) the subwoofer exerts superb control over everything south of one hundred Hertz. It can go quite loud when pushed too, but the Ultimo is primarily designed to produce low frequencies with an accuracy and fidelity not heard before. Audition one and you’ll discover why it’s our sound quality subwoofer of the year.”

“Great emphasis was placed on developing the sub’s outstanding features.” says Morel’s Executive Vice President, Mr. Oren Mordechai. The new, handcrafted Ultimo subwoofer speaker is proving itself both with those who demand the highest sound quality performance, and with those who seek the power of 1000WRMS (3000W Peak).

Morel’s uncompromising dedication to craftsmanship and sound quality have made it the choice of music aficionados the world over. The new Ultimo subwoofer series continues the tradition with an ambitious engineering and acoustic achievement.

Now also available in both 4 ohm and 2 ohm versions through Morel car audio dealers worldwide. For more information, visit www.morelhifi.com or call +972 8 930 1161. In the US call toll-free 877-morel-11

About Morel
MOREL manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. With over 30 years of technological innovation and design excellence, and sold in over 55 countries worldwide, Morel audio speakers are the choice of many of the biggest names in the music industry. Design and manufacturing are all performed under one roof, in MOREL’s Israel plant.

Media contact:
Mrs. Shelley P. Alperovich
Marketing Communications Manager
Tel: +972 8 930 1161
Fax: +972 8 930 1312
e-mail: shelley@morel.co.il