Morel launches new car audio line at CES
Morel introduces its reengineered car stereo loudspeaker line with new features and benefits for car audio enthusiasts and installers alike.

Ness Ziona, Israel - January 1, 2004 - Morel will be launching its redesigned, reengineered new line at CES 2004. Poised to please both car audio enthusiasts and installers alike, it offers superb design and increased performance and simplifies installation. The new line features new technological innovations including the Accuset™ crossover and alignment system and a new, sleek aluminum die-cast chassis with Uniflow™ design.

Great looks, great sound
"At Morel, superb design and technological innovation go hand in hand," comments company founder and CEO Meir Mordechai. "Our goal is to create the best possible audio sound system - a system that is both aesthetically pleasing and provides unsurpassed performance. We developed our new line with that goal in mind."

"The Accuset™ crossover and alignment system makes installation easy and ensures that each Morel car audio system can be fine-tuned to deliver optimal sound. The company's new aerodynamic die-cast aluminum chassis with geometric Uniflow™ design minimizes sound reflections distortion and increases overall speaker performance," notes Mordechai.

The new Morel product line

New Elate Series
Elate SW woofers are Morel's solution for deep and accurate bass reproduction. Engineered to be utilized in a wide array of applications, the Elate series presents Morel's elite. The Elate series introduce car audio enthusiasts with a 2-way and 3-way component systems with all of the best features Morel can offer.

Elate 2-way and 3-way component systems maximize sound quality without compromising on style. This component set comprises an Elate SW woofer (5", 6", and 9" diameter), CDM-54 soft dome midrange, and MT-23 tweeter featuring a powerful double neodymium magnet motor, an aluminum Hexatech™ voice coil and hand-treated Acuflex™ soft dome. The Accuset™ MX-33 3-way crossover ensures optimal customization to various car environments through tweeter level attenuation and slope roll off selection. The Elate line offers a 2-way component system featuring the Elate woofers and the MT-23 tweeter.

Hybrid Ovation 2-way component systems
The compact, shallow, and efficient Hybrid Ovation includes a woofer (4", 5", and 6" diameter) and MT-22 tweeter. There's more to Hybrid than ever before - the Accuset MX-22 2-way crossover enables optimal soundstage and performance by providing tweeter level attenuation and crossover slope adjustments.

Integra Ovation point-source Speakers
Integra Ovation is a worthy successor to the Integra coaxial speakers. Combining tweeter and woofer into one compact and powerful point-source unit, it incorporates Morel's aluminum die-cast Uniflow™ basket design and an Acuflex™-coated 28mm soft dome tweeter.

Dotech MkII 2-way component systems
Morel takes Dotech a step further. Similar in many respects to the current speaker system, the Dotech MkII earns its name through the new crossover design, which provides ֲ±3dB tweeter level attenuation and enhanced sound performance. Morel has also made some cosmetic improvements to the basket, proving once again that with Morel, good looks and great sound go together.

Pulse 2-way component systems
Designed for car audio neophytes, the Pulse component system replaces Morel's Millennium series. The 2-way component system comprises a woofer (5" and 6" diameter) and a 6 x 9 coaxial speaker with a swiveled soft-dome tweeter. The tweeter can be tilted to optimize the speaker's performance and enhance the listening experience.

Elate Woofers
Morels' continued quest for the best possible sound has resulted in Elate woofers (5", 6", 9" and 10" diameter), which feature the die-cast aluminum Uniflow™ basket and newly improved magnet system and woofer suspension. From a single component through an entire system, Morel delivers more. "Because we understand that crossovers perform differently in diverse environments, we have enabled installers to easily adjust the crossovers, providing the option of 6dB or 12dB crossover frequency roll off selection and steps) for tweeter level attenuation." The Accuset™ alignment system allows installers to listen to the system and effortlessly fine-tune the crossover settings to achieve optimal soundstage and performance from the listening position. The Accuset™ crossover also allows for standard, bi-amp, and bi-wire connection.

"We believe that the new product line is a huge step forward for Morel - taking us closer to our goal of becoming a strong player in the U.S. market," says Mordechai. "We continue to invest extensive effort in promoting brand awareness and distribution of our products throughout the United States."

View Morel's new line at CES, Booth No. 6309, January 8-11, 2004, Las-Vegas.