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MOREL and GEELY Automobile cooperate in developing a premium sound system


Morel is pleased to announce that it will develop a premium sound system for the new generation Bo Yue SUV, Geely’s (owner of VOLVO and LOTUS) most successful SUV model.  This newly formed cooperation between Morel and China’s fastest growing automobile manufacturers, promises to offer Geely’s customers the best audio experience possible.

Mr. Nir Paz, VP Sales and Business Development of Morel, said, “We are honored to be chosen by Geely as their premium sound system brand. Our decades of engineering some of the best sound systems in the world will ensure that Geely’s consumers will have an engaging and special musical experience every time they drive the new Bo Yue.”

Mr. Lin Jie, Vice President of Geely Auto Group, General Manager of the Sales Company said, “The Bo Yue SUV was designed to deliver aesthetics, technology and connectivity to our young customers. Morel is known for its high-fidelity sound and the cooperation with Morel will strengthen our ability to deliver a better sound system and offer a much more gratifying driving experience”

Bo Yue model photos

The new Bo Yue model was just launched in China at a grand event last Thursday. Here are some great photos of the Bo Yue new model and the gala launch event.

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