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CUSTOM PROJECTS

Morel & Geely Automobile cooperation

Morel and Geely Automobile cooperate in developing a premium sound system

BEST AUDIO EXPERIENCE IN BOYUE

With a desire to give customers a remarkable audio experience in the new BOYUE, Geely turned to the renowned high-fidelity luxury speaker manufacturer Morel. The passion to innovate and love for music created a very special cooperation between Geely and Morel. The mission was very clear—to create a synergy that will capture the magic in sound and provide a new level of driving experience.

MR. LIN JIE, VP OF GEELY AUTO GROUP, GENERAL MANGER OF THE SALES COMPANY

“The Bo Yue SUV was designed to deliver aesthetics, technology and connectivity to our young customers. Morel is known for its high-fidelity sound and the cooperation with Morel will strengthen our ability to deliver a better sound system and offer a much more gratifying driving experience.”

HI-FI IS PART OF MOREL’S DNA

Automotive sound systems are the Morel’s specialty. Driving a total of eight speakers, an eight-channel advance DSP amplifier with an output of 720 Watts is the back-bone of the BOYUE system. The careful attention to detail and high-quality components used to design the sound system promises to deliver an emotionally engaging, dynamic and sublime sound experience Morel is known for.

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